Phase 1: The Executive DNA Decoder $10,000

Discovering the genetic patterns of your success.

One problem. Pre-defined before we begin. One outcome.

Most successful leaders operate on autopilot — unconscious of the precise patterns that have been generating their results for decades. Which is impressive, honestly. You’ve been running a sophisticated success algorithm for twenty years and didn’t even know it needed a name.

The Executive DNA Decoder reveals the DNA of your success: the repeatable, transferable blueprint that’s been driving everything all along.

It is neither coaching nor consulting. It is a diagnostic process that reads what’s already working and makes it visible, nameable, and deployable.

Outcome: A personalized 90-day success blueprint that explains exactly how you will create the value and impact you want. And how to amplify it authentically.

Solidified with Field Calibration: Then three sessions over the next 90 days to make sure what you discovered doesn’t get buried under the noise of running your business. What becomes visible in the diagnostic has a way of fading the moment daily operations resume. Field Calibration is what prevents that.

Every problem after this is scoped and priced independently. Because once we’ve decoded your DNA, we (you and I) know precisely what we’re working with. 

For solo operators and small teams, this is exceptional value and a foundation you’ll build on for years. For leaders inside larger organizations, it is the most efficient trust-building engagement I offer. Precisely scoped, clearly defined, and enough for you to determine whether the most important strategic investment you’ll make this year is already sitting across the table.

Phase 2: The Wisdom Excavation Process $15,000 +

Unearthing the priceless insights you’ve already earned.

Your track record contains millions of dollars worth of hard-won wisdom. Most of it remains buried in memory — untapped, unstructured, and entirely unavailable to the people around you or the systems beneath you.

This phase transforms your lived experience into transferable intellectual property and scalable systems that only you can own. It is an archaeological dig through your complete business history — not to document the past, but to deploy it deliberately going forward.

Outcome: Documented frameworks, proprietary methodologies, and market positioning that establishes you as the singular authority in your space — built entirely from wisdom you’ve already earned.

Solidified with Field Calibration: Four sessions over 120 days. Because excavated wisdom needs to be deployed, not just documented. These sessions are where we make sure your newly structured intellectual property is actually changing how you operate — not sitting in a folder collecting dust while the old patterns run the show.

Phases 1 and 2 together give you the complete excavation: your success decoded, your wisdom structured, your intellectual property ready to deploy.

Phases 3 & 4: Your Team. Your Business. Your EMPIRE.

Not a casual word. Exactly the right one.

The SAW doesn’t stop at you.

Once your success DNA is decoded and your wisdom is structured, the architecture extends outward. Into the people around you, the systems beneath you, and the legacy you’re building beyond you.

Phase 3 brings your excavated system into your team. Phase 4 deploys the fully structured SAW across your business and toward the empire you’re building.

These engagements are designed for leaders who are ready to stop being the only one who operates at their level.

Details are available by conversation only. Engagements at this level are scoped individually because what your business needs is never identical to what anyone else’s does.

A Note on Price

What I charge reflects the outcome and the relationship. Not the clock. The prices you see here represent fair entry points to work that leaders tell me they couldn’t have found anywhere else.

If you’re calculating whether this is worth it, and of course you are (you’re a sophisticated operator, and this is what you do), then start here.

What is the problem we’d be solving worth to you if we solved it completely? The answer to that question tells you everything you need to know.

Ready to begin? The first conversation costs nothing.