This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, […]
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend […]
Why on earth would I exclaim give it away for free is a secret to success? Because apparently today, I am the odd man out. Not really. Here’s why. Once we humans got over the shiny object internet syndrome, (say twenty-five years ago) we were left with the ‘holy shit, look at all the stuff […]
Are you a good leader? In The Unvarnished Truth About Leadership Part 1, I gave you the backstory of how I became qualified to talk about leadership with some authority. In this post, I outline what I feel are the necessary elements of good leadership. Bear in mind, these elements or personal beliefs, are in fact, […]
Change your thinking. When you build your business around the firm belief you can help your clients change your thinking for the better, it just stands to reason you should explain yourself doesn’t it? This post outlines what I believe and why in today’s world, the ability to change your thinking to adapt to all […]