The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketing, exploring how brands manipulate emotions to drive sales, sometimes at the cost of trust. With sharp insights and a dash of humor, we challenge business leaders to rethink profit-driven strategies and imagine a more ethical, sustainable approach to marketing.
Key ideas and concepts
-The Anatomy of “Truck Month”: More Than Just a Sale
-The Profit Engine: Why Trucks Dominate the Market
-Shame-Based Marketing: The Psychology Behind the Pitch
-The Long-Term Risks: Eroding Trust and Brand Value
-Beyond the Auto Industry: Shame in Health, Wellness, and Sustainability
-Rethinking Corporate Priorities: A Call to Action
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