Author Archives: Charlene Norman

The One Battle We’ll Never Win

Last weekend, I received yet another 30-page report purporting to make my efforts more efficient, effective, and excellent. “The reach has continued to decline steadily for two years. Every. Single. Month. The algorithm was tweaked yet again in favour of engagement.” Translation to English: “The social media tech bros have not finished squeezing every bit […]

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Numbers, Analysis and Conclusions

Great presentation. One comment. We can’t eat percentages! That was the takeaway a brilliant CEO once gave me. I was 27 years old, as green as fresh celery, and had successfully finished my first presentation to the C-suite. It took me a few decades to grasp what he meant. One of the worst subjects I […]

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What Have We Become?

You might have read on the news lately that weight control drugs like Ozempic are now approved for kids 12 years and up. Sadly, the under-12 group is still waiting to get approval. Say WHAT? I recently stumbled across a bunch of US-based statistics. Neither Canadians nor Europeans should feel smug, though, because Canada is […]

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It’s About Our Lived Experience

Our lived experiences hold immense power, shaping our beliefs and influencing our decisions. I have never and will never EVER buy a Ford vehicle. Let me tell you why. In my late twenties, I contacted the Ford organization to find out what we needed to do to make Ford a preferred supplier for our rather […]

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What Are You MADE of?

Long ago, my mother was called to the school office to account for my strange actions. I politely stood up in class and lectured the teacher about changing directions without notifying anyone. Our classroom had raised so much money for the purchase of a hamster, food and related paraphernalia that he decided he was the […]

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