The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world.
This episode is a masterclass for business leaders and executives who want to understand not just what works in marketing, but why it works (or doesn’t), and how these strategies shape our society—especially in the context of climate change.
Covering
-The Problem with Shame-Based Marketing
-The Psychological Fallout: Learned Helplessness and Distrust
-The Social Cost: Alienation, Radicalization, and the Flat Earth Phenomenon
-Why Facts Don’t Change Minds—But Belonging Does
and more
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The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn’t just good ethics – it’s good business.
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