Why Most Climate Conversations Fail (And How to Fix Them)
This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners.
Key Insight:
Most climate conversations fail because we lead with data, fear, or confrontation—expecting people to abandon their frameworks and adopt ours. That’s not how human psychology or organizational change works.
Takeaways:
1. Start with Shared Values, Not Scientific Data
2. Acknowledge and Build on Existing Knowledge
3. Make It Immediately Relevant to Their World
4. Frame Change as Building on Strength, Not Admitting Weakness
5. Start Small, Celebrate Wins, Scale Up
The Climate Conversation Toolkit: Five Spokes for Every Leader
Have you rated yourself on your Stewardship capabilities? Take the Stewardship Quiz today!
The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and here. Consider subscribing for more thoughts from the 5Cs on Substack.