The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking what might have happened if industry, not individuals, had been held accountable from the start. A must-listen for executives ready to lead real change.
Key Highlights
-The Birth of “Litter Bug”
-Corporate Maneuvering
-Iconic Campaigns with Hidden Agendas
-The Power of Shame
-Imagining a Different Path
Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank – plus actionable strategies to elevate your performance.
The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn’t just good ethics – it’s good business.
Connect with Charlene Norman on LinkedIn, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.