You have heard us say several times now that there are three pillars which every single company needs to survive and thrive in the next two decades. Make love to your customers, Have simple, efficient processes, and Be a fine upstanding community citizen. Today, we want to highlight how NOT having simple processes can destroy […]
Effective leadership has always been a passion of mine and I‘ve been thinking a lot about it lately. Specifically the leadership skills necessary for the next two decades. I see a definite lack of abundance in leadership skills in the hamlet I now live and play (as compared to the hamlets I used to live […]
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of […]
Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just […]
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button. Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb moment for one of us. […]
This post served as one of our handy bi-weekly newsletters, which are filled with as much insight and good business advice as we can cram into them. To subscribe, just email us at admin@bulletproofyourbusinessnow.com and say ‘Sign Me Up’. Pretty much all of us can agree there are a zillion coaches in existence today who […]
We often hear frequently the phrase, “Yeah but I don’t need a mentor” Or “You are my mentor”, (of course, we are not being paid.) And our favourite, “What exactly will you do for me that I can’t do for myself?” So let’s give you NINE Big Reasons why paying to have a mentor or […]
A simple fact of life in America is that a great many of that government’s actions have done pitifully little to improve the fortunes of many entrepreneurial businesses in the US. The government boasts of record low unemployment, but the fact is that most of these are minimum wage jobs and only contribute marginally to […]
This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, […]
This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, […]