The (social) platform’s job is putting you in front of a stranger. That’s the whole job. What turns a stranger into someone who pays you real money happens somewhere else, and for years I acted like that somewhere else was a nice-to-have instead of the entire point. A gent called me a few months […]
Despite our personal feelings, none of the social platforms are broken. They’re working exactly the way they were built to work. That’s the part that took me the longest to accept. Remember my story about the gent who called me a few months ago with a question I couldn’t shake? He’d been selling on the […]
Today is the big reveal, so I am keeping this week’s opinion piece very short. The exercise in rebranding is finally finished. It has only taken me nearly fourteen years to get to this stage! (Very typical, by the way, for all those who begin a business and then pivot a few times.) May I […]
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The […]
At the risk of sounding like a Tyrannosaurus, I want to explain why social media marketing is a huge gamble and in many cases a big mistake for most businesses. To do so, I must begin with a story. Many years ago, I was the general manager of a facility that made automotive liquids and […]
I finally figured it out. After much curiosity and study. And yes after wasting nearly twenty thousand dollars of my own hard-earned money. I finally figured out why social media works for some and does not work for others. I have proven it in my own life and anecdotally in my clients’ lives. If you […]