At the risk of sounding like a Tyrannosaurus, I want to explain why social media marketing is a huge gamble and in many cases a big mistake for most businesses. To do so, I must begin with a story. Many years ago, I was the general manager of a facility that made automotive liquids and […]
Why on earth would I exclaim give it away for free is a secret to success? Because apparently today, I am the odd man out. Not really. Here’s why. Once we humans got over the shiny object internet syndrome, (say twenty-five years ago) we were left with the ‘holy shit, look at all the stuff […]
Are you a good leader? In The Unvarnished Truth About Leadership Part 1, I gave you the backstory of how I became qualified to talk about leadership with some authority. In this post, I outline what I feel are the necessary elements of good leadership. Bear in mind, these elements or personal beliefs, are in fact, […]
Leadership. There seems to be a lot of ink being spilled about what makes a good boss. Or what makes a good leader. Or what kind of person is the best kind to work for. I am usually amused by the articles because they are often written by frustrated or wronged employees, wise professionals with […]
Change your thinking. When you build your business around the firm belief you can help your clients change your thinking for the better, it just stands to reason you should explain yourself doesn’t it? This post outlines what I believe and why in today’s world, the ability to change your thinking to adapt to all […]
A consistent voice. THAT is one of the most effective ways to be sure your company’s message is getting through. A consistent voice is the most powerful way to speak to your prospects about your brand. From the content on your web site and blogs to the copy in your trade ads, sales letters […]
One of the things I do is help people overcome their fears and get on with their lives. Fear is incessant; it makes us lazy and robs us of so much. EXCEPT, I can’t use negative words; I use phrases like, I can help you have the life you always wanted, surpass all your dreams, […]
Recently, a client rejected all my partner’s beautiful story ideas and my money making business ideas and instead opted to go with boring, small, and trivial. The reason: her fear. I am not annoyed that she rejected our ideas. I am annoyed because she is seventy-two years old and still afraid. Afraid of the (proven) […]
Change Your Thinking. That three-word phrase embodies a very important part of the mantra and mission we have defined for ourselves at Bullet Proof. It’s definitely a challenge to a lot of business people out there. And it really doesn’t imply the need to change for the sake of change but rather need to change […]