Last weekend, I received yet another 30-page report purporting to make my efforts more efficient, effective, and excellent. “The reach has continued to decline steadily for two years. Every. Single. Month. The algorithm was tweaked yet again in favour of engagement.” Translation to English: “The social media tech bros have not finished squeezing every bit […]
I was writing an episode for the 5Cs podcast when I realized it contains some nuggets that pertain to everyday life. Here are some very abridged thoughts for you to ponder. No doubt you’ve heard at least once in your life that you need to sell yourself first before you accomplish anything, sell an idea, […]
Ever asked your email audiences to unsubscribe from your email list? I have. Successfully. I’d like to tell you the WHY behind it and how this might help your business. The Why Part When I started the Sunday Newsletter, I wanted to reconnect and hold closer to the folks I had known long before life […]
Want to tell you about an experiment I ran on LinkedIn these last two weeks. I think you’ll find it fascinating — even if you play on other social media sites. Background I have devoted the better part of two hours, five days a week, to posting and engaging on LinkedIn for the last eleven […]
I don’t have to tell you that the pandemic decimated the income streams of so many businesses. And in the mad scramble to keep money coming in, you might have encountered or heard increasing use of an old term. Joint Ventures. As in, let’s do a joint venture together and find us some money. Today, […]
When COVID hit, I struggled with Networking in the virtual world. The old ways of ‘press the flesh’ and ’60 second sound bites’ fell completely flat. I could see how precious little was resonating in the zoom rooms because simply migrating stale practices to a virtual environment is ineffective on so many levels. I needed […]
I am delighted to be on the receiving end of some massively positive stories about achieving Post-COVID success. They implement their plans and are already repeating results. Let’s talk about that! You know I am passionately devoted to cross-functional thinking and activities. In every organization. Simply put, I believe no one person has all the […]
Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just […]
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button. Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb moment for one of us. […]
This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, […]