Category Archives: Brand Building

How’s Your Creativity Quotient?

One of the most overused phrases in business is ‘up with the creativity and innovation quotient.’ I mean, it sounds fabulous. EXCEPT. Where do you start? And if you’ve been paying attention to the ‘noise’ lately, creativity seems to have been killed off, almost entirely, during the pandemic. Let’s start at the beginning Neuroscientists have […]

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It’s All About Your Audience, Your Customer!

I want to talk about your audience.  Your customer. You’ve heard me drone on about always keeping your impact on the customer front and center in everything you do. “Always speak and write and position yourself around the IMPACT or transformation you give the client.” How many times have you read some version of this […]

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