Category Archives: Brand Building

The Permission You’ve Been Waiting For

I want to tell you about my friend Janice. She runs a small bakery, and for years, everyone told her she was doing it wrong.   “You need to focus on wedding cakes,” said one expert. “Cupcakes are where the money is,” said another. “You should go online and ship nationwide,” said a third. Janice […]

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Read the Words

Digitally speaking, writing or blogging is one of the coolest and easiest ways to share thoughts and insights (often referred to as opinions) that are outside the usual.  Look for fresh insights and stories each week. Business As Usual Business as usual is an umbrella term that covers all standard, day-to-day business operations. I really like […]

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