Category Archives: Brand Engineering

What’s Your Sizzle?

  “99% of the people you’re talking to have heard something pretty similar to what you’re saying.”   That’s what you’ll hear when you tune into the 5Cs podcast this week. My guest, a professor, nonprofit director, and author, drops this truth bomb while discussing funding for sustainability projects. But here’s the thing: this applies […]

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Finding Gold, Part 3

And it’s STILL January, and STILL, nearly every person and every business is feeling a cash flow squeeze. And just for kicks, I am STILL serving up my favourite business process—continuous improvement—with a generous side order of “Just DO It.” So, what is continuous improvement again? Sometimes, it is referred to as continual improvement. Truly, […]

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Finding Gold, Part 2

It’s STILL January, and nearly everyone—people and businesses—is feeling a productivity sag and a cash flow squeeze. I get it, and this month, I am serving you a few easy-to-do nuggets of continuous improvement with a side order of Just DO it! I promise you. They all work. I’ve used them myself, as have my […]

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Finding Gold, Part 1

Last week, I shared my favourite business process—continuous improvement—and coupled it with the phrase “Just DO It.” It was a not-so-subtle call to action. Why? We are in January, and nearly everyone- people and businesses- feels a productivity sag and a cash flow squeeze. I get it. So, this month, I want to share some […]

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