Category Archives: Business strategy

The Lies We’ve Been Fed:

How Corporate Marketing Shaped the Climate Crisis I’ve been investigating the misinformation surrounding climate change and sustainability, and I’ve found that it often originates from the same source as many other falsehoods. The relentless pursuit of massive corporate profits. Let me tell you a story that will probably make you angry. You know the term […]

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The Permission You’ve Been Waiting For

I want to tell you about my friend Janice. She runs a small bakery, and for years, everyone told her she was doing it wrong.   “You need to focus on wedding cakes,” said one expert. “Cupcakes are where the money is,” said another. “You should go online and ship nationwide,” said a third. Janice […]

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Reframing Failure as a Path to Wisdom

Let’s talk about something we all do.  You know, the one where we beat ourselves up for things that weren’t really our fault.   You know that sinking feeling when something doesn’t work out as planned? That immediate rush to figure out what you did wrong, how you messed up, and why you should have […]

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More Than Just Cutting Grass

When my husband was recently hospitalized, I found myself staring at our increasingly wild back lawn, feeling overwhelmed by yet another task I couldn’t handle alone. That’s when I remembered the handmade flyer I’d tucked away months earlier—crafted by our 16-year-old neighbour who’d been cutting grass around the neighbourhood for five years.   Something about […]

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Why Nobody Believes Anybody Anymore

For a few months, I have been noodling around the concept of why (or why not) we believe or trust another person and why it has become increasingly difficult to do so. I have landed on a concept that may eventually go mainstream. I firmly believe we are currently in the midst of a ‘Trust […]

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Opinions

I’m not the expert on everything — I’m the person asking the questions you’re thinking but maybe afraid to voice. I explore sustainability, climate change, and business and personal transformation from a business person’s perspective, not an academic’s. For example: 🌍Climate change and sustainability aren’t just moral imperatives—they’re business realities. But how do we navigate […]

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