After my blog about the Bionic Company, the most common response was, “Great Char. But how the hell do I translate what I do into a worldwide view of WHY and what do you mean, communicate?” Let’s talk about your WHY And then let’s chat about a few ways you can proselytize it throughout your […]
How many times do you see or read company statements proclaiming their employees to be their greatest assets? Our strength lies in our employees! Our employees are our greatest and best asset! No asset we have is more valuable than our employees. We have all read words like these, haven’t we? You might even have […]
You have heard us say several times now that there are three pillars which every single company needs to survive and thrive in the next two decades. Make love to your customers, Have simple, efficient processes, and Be a fine upstanding community citizen. Today, we want to highlight how NOT having simple processes can destroy […]
At the risk of sounding like a Tyrannosaurus, I want to explain why social media marketing is a huge gamble and in many cases a big mistake for most businesses. To do so, I must begin with a story. Many years ago, I was the general manager of a facility that made automotive liquids and […]
When Charlene and I decided to create a business management partnership together we spent a lot of time talking about how we wanted that business to be seen. On the surface, when you put a highly experienced business analyst and a highly experienced marketing and communication person together, you end up somewhere in the spectrum […]
Are you a good leader? In The Unvarnished Truth About Leadership Part 1, I gave you the backstory of how I became qualified to talk about leadership with some authority. In this post, I outline what I feel are the necessary elements of good leadership. Bear in mind, these elements or personal beliefs, are in fact, […]
Leadership. There seems to be a lot of ink being spilled about what makes a good boss. Or what makes a good leader. Or what kind of person is the best kind to work for. I am usually amused by the articles because they are often written by frustrated or wronged employees, wise professionals with […]
Change your thinking. When you build your business around the firm belief you can help your clients change your thinking for the better, it just stands to reason you should explain yourself doesn’t it? This post outlines what I believe and why in today’s world, the ability to change your thinking to adapt to all […]