I’ve written all my life. For more than seven years, I’ve written to you every week. Not to sell, but to share. This approach baffles traditional business advisors. I see countless opportunities to monetize, optimize conversions, and deploy the usual email engagement tactics. I deliberately choose not to. Because the moment I cross that line, […]
How Marketing Turned Frugality into a Trend Have you noticed? The more things change, the more things stay the same. Except …. NOW they come with a catchy name and a marketing campaign. Eons ago, my husband and I had a tiny wedding. Twenty-five people. We didn’t know 200 people, our families weren’t large, and […]
Quick question. When you leave a room, do you turn the lights off? Yeah, me too! Our parents did a great job teaching us not to waste electricity, didn’t they? Especially with the price of electricity these days, it’s good NOT to be wasteful. Did you know that when we hear ‘it’s in the cloud,’ […]