Change your thinking Archives

Balancing Doom and Hope

By Charlene NormanJune 28, 2025Change your thinking, climate action, climate anxiety, climate crisis, good stewardship; lasting impact, leadership, not business as usual, sustainability

This is the third episode of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.

Services

By Charlene NormanJune 26, 2025Business strategy, Leadership, SustainabilityChange your thinking, coaching and mentoring, compassion, executive wisdom, not business as usual

Making money is a right we all have. We’re all taught that. And some of us even spend tons of money learning systems and processes that work for others — and yet don’t work for us. Why is that? One reason is that none of us is like the ones we’ve studied. Another reason is […]

Why We Struggle With Climate Change

By Charlene NormanJune 23, 2025Climate Change Climate Action, Fear, Humanity, Leadership, SustainabilityChange your thinking, good stewardship; lasting impact, not business as usual

There’s been a horrible sexual assault/sexual consent trial happening here in my country. Five young guys beginning their careers in the minor hockey leagues. Each with their own lawyer. Lots of alcohol and admissible and inadmissible detailed texts between the boys. One young woman. A police department trying to make up for a shoddy first […]

Is Our Greatest Challenge Understanding Climate Change?

By Charlene NormanJune 21, 2025Change your thinking, climate action, continuous improvement, good stewardship; lasting impact, not business as usual

This is the second instalment in the new series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.

We Beat Big Tobacco: We Can Beat Climate Denial Too

By Charlene NormanJune 16, 2025Brand Integrity, Climate Change Climate ActionChange your thinking, climate action, good stewardship; lasting impact, humanity, leadership, not business as usual

It’s 2025, and did you know that the global smoking rate has dropped to around 15%? (The last known statistic is from 2020, and it was 23.6% then. Clearly, 15% is my estimate, and as you can see, I try to put a positive spin on it.) On the other hand, climate change awareness has […]

Climate Change is No Joke—Let’s Laugh at Our Ignorance!

By Charlene NormanJune 14, 2025Change your thinking, good stewardship; lasting impact, humanity, not business as usual

A new series begins! Unpacking Climate Change: The Science, the Myths, and the Urgency of Action

Free Resources

By Charlene NormanJune 5, 2025Business strategyChange your thinking, good stewardship; lasting impact, humanity, leadership, not business as usual

Let’s face it. Leading a business today is vastly different from how it used to be. Add in that you are trying to do good in the world, whether it’s about the planet, social justice or whatever specific moral and ethical hill you are climbing, and poof, you need different and better ways to help […]

When Feedback Changes Everything

By Charlene NormanJune 2, 2025Brand Integrity, Business Success, Customer Service, Humanity, LeadershipChange your thinking, good stewardship; lasting impact, not business as usual

This is a little story about courage, trust, and the magic that happens when we drop our masks. Three months ago, I invested a few thousand dollars in someone’s quest. Three weeks ago — perhaps foolishly — I sent the creator some unsolicited feedback on how to make her offering more customer-focused. This week, she […]

Emergency Rooms and Climate Change: A Lesson in Perspective

By Charlene NormanMay 26, 2025Fear, Humanity, Leadership, SustainabilityChange your thinking, good stewardship; lasting impact, not business as usual

Last weekend was the “May Two-Four” weekend in Canada—our unofficial start of summer and usually a big celebration. But mine began with a 13-hour wait in the Emergency Department. (Don’t worry—I’m fine, and my husband, as of this morning, while still in the hospital, is recovering well.) Sure, I grumbled about wasting my precious […]

Our Mirror’s Gift

By Charlene NormanMay 19, 2025Business Enlightment, Communication, Humanity, LeadershipChange your thinking, good stewardship; lasting impact, not business as usual

I’ve been thinking about mirrors lately. Not the kind that show us whether our hair is cooperating or if we have spinach in our teeth, but the invisible ones we encounter every day — those moments when life holds up a reflection of who we really are, like when we’re faced with a difficult decision, […]

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