“The market demands higher returns.” You’ve heard it. Maybe you’ve said it. My journey in the C-suite spanned 30 years, and not once did the market come knocking on my door. But you know who did? Private equity firms with term sheets. Activist investors with 2% stakes and PowerPoint decks. But never the stock […]
The Myth of Market Demands. Follow the Money. Who’s Really Making the Demands?
It’s early Sunday morning. November 2nd. Coffee in hand. Still buzzing. Last night, the World Series ended in heartbreak for the Blue Jays. I’m not even a huge baseball fan, but I watched every pitch of that game. And this morning, I can’t stop thinking about what I saw. Not the stats. Not the plays. […]
Are you a chocolate lover like me? When I was in my early twenties, I went on a European travel adventure with my boyfriend and decided to sample chocolate in every country we visited. Then one of my jobs involved extensive international travel, so I continued the taste testing and can proudly tell you I […]
The Shame Game: How Marketing Broke North America. The Finale and Wrap Up
The Shame Game: How Marketing Broke North America. Episode Three
How Corporate Marketing Shaped the Climate Crisis I’ve been investigating the misinformation surrounding climate change and sustainability, and I’ve found that it often originates from the same source as many other falsehoods. The relentless pursuit of massive corporate profits. Let me tell you a story that will probably make you angry. You know the term […]
I’ve been thinking about the state of the world these days. Aren’t we all? And right now, something we could use more of is resilience. Too many people tell me I have resilience in spades. That’s what it might look like on the outside. Inside is a different story. My secret? You don’t build resilience […]
The Shame Game: How Marketing Broke North America . A new four part series begins.
Design for the Margins: Climate Communication That Actually Works