leadership Archives

Summer Hiatus

By Charlene NormanAugust 16, 2025Change your thinking, good stewardship; lasting impact, leadership, not business as usual

Its the Dog Days of Summer and the 5Cs is taking a break until September 6th

Bridging Science, Society, and Business

By Charlene NormanAugust 9, 2025Change your thinking, compassion, humanity, leadership, not business as usual, sustainability

The final episode of the series, “In the Beginning”.

Finding Joy in the Journey: Lessons from Rehab and Business

By Charlene NormanAugust 4, 2025Better Thinking, Humanity, LeadershipChange your thinking, compassion, good stewardship; lasting impact, leadership, not business as usual

I’m writing to you from an unexpected classroom. The physical therapy clinic where I’ve spent most of July recovering from hand surgery. What started as a necessary step toward regaining full mobility has become one of the most profound learning experiences, and I couldn’t wait to share these insights with you. It all began with […]

Why Nobody Believes Anybody Anymore

By Charlene NormanJuly 7, 2025Business strategy, Business SuccessChange your thinking, good stewardship; lasting impact, humanity, leadership, not business as usual

For a few months, I have been noodling around the concept of why (or why not) we believe or trust another person and why it has become increasingly difficult to do so. I have landed on a concept that may eventually go mainstream. I firmly believe we are currently in the midst of a ‘Trust […]

Beyond the Recycle Logo

By Charlene NormanJuly 5, 2025Change your thinking, climate action, climate crisis, good stewardship; lasting impact, leadership, not business as usual

The final episode in the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.

Balancing Doom and Hope

By Charlene NormanJune 28, 2025Change your thinking, climate action, climate anxiety, climate crisis, good stewardship; lasting impact, leadership, not business as usual, sustainability

This is the third episode of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.

We Beat Big Tobacco: We Can Beat Climate Denial Too

By Charlene NormanJune 16, 2025Brand Integrity, Climate Change Climate ActionChange your thinking, climate action, good stewardship; lasting impact, humanity, leadership, not business as usual

It’s 2025, and did you know that the global smoking rate has dropped to around 15%? (The last known statistic is from 2020, and it was 23.6% then. Clearly, 15% is my estimate, and as you can see, I try to put a positive spin on it.) On the other hand, climate change awareness has […]

Research, Responsibility, and Results: Effective Sustainability in Business

By Charlene NormanJune 7, 2025climate action, continuous improvement, good stewardship; lasting impact, leadership, not business as usual, sustainability

The final instalment in the series about Responsible Sourcing with Chris Van Bergen, an expert in social impact and sustainability.

Free Resources

By Charlene NormanJune 5, 2025Business strategyChange your thinking, good stewardship; lasting impact, humanity, leadership, not business as usual

Let’s face it. Leading a business today is vastly different from how it used to be. Add in that you are trying to do good in the world, whether it’s about the planet, social justice or whatever specific moral and ethical hill you are climbing, and poof, you need different and better ways to help […]

Going Green Without Going Broke: Can Sustainability Be Fun?

By Charlene NormanMay 31, 2025climate action, continuous improvement, good stewardship; lasting impact, leadership, supply chain, sustainability

Part Two in the series about Responsible Sourcing with Chris Van Bergen, an expert in social impact and sustainability.

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