not business as usual Archives

How to Elevate Your Approach: Ethical Selling

By Charlene NormanMay 18, 2024Change your thinking, communication, leadership, not business as usual, sales and selling, sustainability

This episode covers some of the more ethical ways of selling in the do good, be better, eco friendly space.

Maybe It’s Maybelline

By Charlene NormanMay 13, 2024Better Thinking, Communication, Engagement, Humanity, Leadership, Marketing & CommunicationsChange your thinking, not business as usual

If you are of a certain age, you’ll remember the commercial ditty, “Maybe it’s Maybelline.” The whole point was, if you met a womena who looked mighty fine, maybe it really had something to do with her makeup. (Sexist and demeaning? Yes. And so NOT today’s topic) I was reminded of that ditty the other […]

Masterful Communication: The Crucial Element

By Charlene NormanMay 11, 2024Change your thinking, climate action, leadership, not business as usual, sustainability

Host Charlene Norman discusses the pivotal role of communication within the climate change makers community.

Selling One’s Self

By Charlene NormanMay 6, 2024Better Thinking, Communication, Sales GrowthChange your thinking, leadership, not business as usual

I was writing an episode for the 5Cs podcast when I realized it contains some nuggets that pertain to everyday life. Here are some very abridged thoughts for you to ponder. No doubt you’ve heard at least once in your life that you need to sell yourself first before you accomplish anything, sell an idea, […]

Rethinking Business Practices for a Better Future

By Charlene NormanMay 4, 2024Change your thinking, climate action, degrowth, not business as usual, sustainability

The final episode in the deep dive into Degrowth.

What Kind of Leadership?

By Charlene NormanApril 30, 2024Better Thinking, Business Experience, Humanity, Leadershipnot business as usual

Warning. This opinion piece is a rant. Brene Brown is wrong to advocate her brand of vulnerability for senior organizational leaders. In the eyes of their team, customers, and shareholders, following this woman’s ideas sets every senior leader up for failure. Vulnerability means ‘the quality or state of being exposed to the possibility […]

The Degrowth Dilemma: Unraveling the Paradox of Prosperity and Sustainability

By Charlene NormanApril 27, 2024Change your thinking, climate action, degrowth, not business as usual, sustainability

Part Two of the deep dive into the concept of Degrowth

The Case for DeGrowth

By Charlene NormanApril 21, 2024Better Thinking, Climate Change Climate Action, Sustainabilitydegrowth, not business as usual

Like so many of us, my career and work-for-someone-else life could be summed up in one word: MORE. More education, training, money, promotions, profit accumulation, ROI, and wealth. Everything you and I learned, trained for and practiced had the word MORE in front of it. So, when I began exploring environmental sustainability and climate action, […]